Originally posted on Variety:
Spring break is a great time to be a Broadway show — but not so much if you’re a new title. For proof, take a look at last week’s Main Stem box office.
Four productions joined the fray during the week ending March 24, and the one that did the strongest biz was also the one with the most familiar name.
That’d be “Pippin,” the revival of the 1972 tuner that logged $199,935 from two previews, playing to near-capacity houses and posting an average price paid per ticket of more than $100. Curiosity always runs high for the first perfs of a new show, but even taking that into account, those numbers remain an encouraging sign for the transfer of the well-received Boston staging.
The other three new offerings on the boards had less success in pulling in ticketbuyers. At $199,627 for four previews, Lincoln Center Theater’s preem of “The Nance,”…
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