Matilda: Capturing the imagination of children and the wallets of adults alike

Civilian Theatre

Very good news emanating from our cousins across the pond, as Matilda opens to rave reviews from pretty much every critic on Broadway. Whilst it doesn’t make the show any less brilliant if it fails to convert to our American Matilda friends, a Broadway smash is still seen as the gold standard for any musical – and there are many West End hits that failed to become the next ‘Phantom’ (over £5.5 billion sales worldwide and counting).

As the Guardian points out, there is money to be made in this market – the RSC anticipating £11 million advance by the end of the first day. £2.5 million was made in previews alone. It recouped its £7 million costs in London in ten weeks and plays at 98% capacity ever  since its October 2011 opening. However without the Broadway gold star then it makes the global tour of ‘Les Mis’ that much more…

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